About Us

"Graduated Rough" in golf is a fancy term used for the area on the golf course where the grass is trimmed to an ever-increasing height the further away you are from the fairway.  When you find yourself positioned in this area, you will often realize that it takes a great deal of strategy, effort, and composure to get your ball back into play or the fairway. So when the founders of Graduated Rough decided to come together to create a lifestyle brand that encourages minorities and youth to enjoy the game of golf in style, they thought about their own journeys to the sport, their upbringings and backgrounds, and used the analogy of rising from the rough to connect with future players that look like them.

The founders believe that exposure and education will enthrall a new generation of golfers. The lifestyle brand is meant to inspire young golfers as they fall in love with the sport. Graduated Rough will leverage style and culture to debunk the myth of golf and make forward strides toward a more exciting future of the game.